Insights
The Lumeo Blog
Plain-English perspective on visibility, AI search, content, and growth.
AI Visibility
What Is GEO? Generative Engine Optimization, Explained
AI assistants now answer questions directly instead of handing over ten blue links. GEO is how you become the source they cite.
Read article → SearchAI Visibility vs. Traditional SEO: Where They Overlap and Where They Don't
They share a goal — getting found — but they answer to different judges. Here's how to think about both without wasting effort.
Read article → LocalHow Local Businesses Get Found in AI Search
"Best near me" is increasingly answered by AI, not a map of ten pins. Here's what actually moves the needle for local visibility.
Read article →